Examlex
A sales message that implies that customers who purchase a specific product will save money and time is using intangible benefits as a persuasive tool.
Scientific Testing
A methodological process of experimenting and observation to acquire new knowledge, validate theories, or test hypotheses under controlled conditions.
Principle Of Proximity
A principle in gestalt psychology that individuals perceive objects close to each other as forming a group.
Gestalt Psychologists
Psychologists who emphasize the human mind and behavior as wholes rather than the sum of individual components.
Stimuli Organizing
The process of arranging or structuring sensory input into a coherent and understandable framework.
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