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A Sales Message That Implies That Customers Who Purchase a Specific

question 3

True/False

A sales message that implies that customers who purchase a specific product will save money and time is using intangible benefits as a persuasive tool.


Definitions:

Debits

A transaction recorded in accounts that causes assets to grow or liabilities to shrink on a firm's balance sheet.

Credits

Accounting entries that increase liability or equity accounts, or decrease asset or expense accounts.

Liabilities

Financial obligations or debts that a company owes to others, which must be settled over time through the transfer of assets, provision of services, or other means.

Debits

Accounting entries that result in an increase in assets or expenses and a decrease in liabilities, equity, or income.

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