A Sales Description Based on Factual Material Will Most Likely

question 37

Multiple Choice

A sales description based on factual material will most likely

• A) have an emotional appeal.
• B) avoid using a logical appeal.
• C) have a rational appeal.
• D) use pathos to attract consumers.
• E) avoid using character-based appeals.

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Definitions:

Product Price

The amount of money required to purchase a specific product or service at a given time.

Minimum Average Total Cost

The lowest point on the average total cost curve, representing the least cost per unit at which a firm can produce any given level of output.

Perfectly Competitive Firm

A firm operating in a market where there are many sellers and buyers, the product is homogeneous, and there are no barriers to entry or exit.

Industry Losses

The total amount by which the expenses and costs of businesses in a certain industry exceed their total revenues.