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One good way to avoid blaming the reader is to use "you" frequently in your message.
Credence Properties
Attributes of a product or service that are difficult to observe or assess even after purchase, often requiring trust or brand credibility.
Opinion Leaders
Influential individuals within a community or industry whose opinions, attitudes, or beliefs can shape the behavior or perceptions of others.
Credence Properties
Qualities of a product or service that are difficult to observe even after purchase and consumption, often requiring expert advice.
Specialized Professionals
Individuals with expertise in a particular area or field, often requiring specific education or training.
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