Ursula, a Team Manager at the Head Office of Elixir

question 68

Multiple Choice

Ursula, a team manager at the head office of Elixir Corp. in Germany, was sorry that her subordinates in the French unit of the company had to be laid off. She sent an email to deliver this bad news to her French subordinates. Which of the following justifies Ursula's decision to deliver the message through email instead of meeting them in person?

• A) A written message, such as email, is a richer communication channel than a personal meeting.
• B) Working in a virtual team limits Ursula from delivering the bad news in person.
• C) Bad news, such as an employee layoff, has high controllability and low severity.
• D) Delivering bad news in person signifies Ursula's lack of concern and goodwill.
• E) Delivering bad news in writing will help Ursula's credibility more than delivering it in person.

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Definitions:

Marketing Mix

The set of tools that a company uses to influence demand for its product, typically categorized into four Ps: Product, Price, Place, and Promotion.

Consumer Behavior Process

The series of actions and decision-making steps that consumers go through before, during, and after purchasing a product or service.

Purchase Decision

The conclusion or resolution reached by a consumer after evaluating alternatives in the buying process.

Online Retail

The process of buying and selling goods and services through the internet, often through websites dedicated to commerce.