When Cary Writes a Message to Persuade Customers That Trying

question 29

True/False

When Cary writes a message to persuade customers that trying a new product will increase their sex appeal, he chooses to make it indirect and implicit. Cary has chosen a common approach for such a message.

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Definitions:

FUTA

The Federal Unemployment Tax Act (FUTA) is a United States federal law that imposes a payroll tax on employers to fund state workforce agencies and unemployment insurance.

Medicare Taxes

Taxes that fund Medicare, a federal health insurance program, deducted from the paychecks of employees and also paid by employers.

Wages

Wages refer to the monetary compensation paid by an employer to an employee in exchange for work performed.

Withholding Allowances

A number that employees claim on their W-4 form that reduces the amount of federal income tax withheld from their wages, based on their personal circumstances.