Which of the Following Best Summarizes the Differences Between Internal

question 30

Multiple Choice

Which of the following best summarizes the differences between internal and external persuasive messages?

• A) Internal persuasive messages emphasize self-centeredness, whereas external persuasive messages emphasize reader needs.
• B) While internal persuasive messages raise a need, external persuasive messages provide a rationale.
• C) Internal persuasive messages focus on promoting ideas, whereas external persuasive messages focus on promoting products.
• D) Internal persuasive messages tend to be slightly more indirect and implicit than external persuasive messages.
• E) Internal persuasive messages use the you-voice, whereas external persuasive messages that use the I-voice.

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Definitions:

Liquidity Premium

An additional return that investors demand for holding securities that are not easily convertible into cash without a significant loss in value.

Holding-Period Return

The total return received from holding an asset or portfolio of assets over a specified time period, often measured as a percentage.

Market Interest Rates

The prevailing rate at which borrowers are willing to borrow and lenders are willing to lend in the financial market.

Annual Coupon

The annual interest payment made by a bond issuer to the bondholders, usually fixed at issuance.