Which of the Following Is True of Trying to Persuade

question 8

Multiple Choice

Which of the following is true of trying to persuade through emotion?

• A) Most people justify business decisions based on emotions, not reason.
• B) Business communicators should avoid injecting emotions into their persuasive messages.
• C) Emotion cannot persuade customers because they do not become attached to products and services.
• D) Business communicators understand that resistance to ideas, products, and services is often emotional.
• E) Effective sales communications should avoid appealing to the core emotional benefits of products, services, or ideas.

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