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What Have You Learned in This Chapter About How to Make

question 4

Essay

What have you learned in this chapter about how to make external persuasive messages more effective and appealing? Explain the full range of techniques to be used.


Definitions:

Environmental Influences

External factors surrounding an individual that affect their behavior, growth, and development.

Frontal Lobes

The portion of the cerebral cortex involved in decision making, problem solving, control of purposeful behaviors, consciousness, and emotions.

Phineas Gage

A historically significant patient whose personality changes after a brain injury helped scientists understand the brain's role in personality and behavior.

Auditory Hallucinations

Experiences involving hearing sounds—most commonly voices—that are not present in the external environment.

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