Which Scenario Illustrates the Principle of Consistency

question 68

Multiple Choice

Which scenario illustrates the principle of consistency?

• A) Patti mentions several examples of other people volunteering at her charity to influence her readers.
• B) Marc stresses that the company anti-litter campaign occurs only once a year.
• C) Maribeth describes how that local cancer center has helped several colleagues,which is why the company supports it.
• D) Bill names several high-profile celebrities who support the same charity event that the company is sponsoring.
• E) Maya asks volunteers to sign up by return email because then they will be more likely to carry through.

---

Definitions:

Competitive Strategy

A plan of action designed to achieve a sustainable advantage over competitors, through understanding and responding to competitive forces.

Contingency Strategy

A plan prepared to address specific unforeseen events or situations that may impact the organization.

Marketing Strategy

A plan of action designed to promote and sell a product or service.

Tactical Strategy

Short-term focused actions and plans developed to achieve specific parts of a larger strategic goal.