Which of the Following Is True of Trying to Persuade

question 8

Multiple Choice

Which of the following is true of trying to persuade through emotion?

• A) Most people justify business decisions based on emotions, not reason.
• B) Business communicators should avoid injecting emotions into their persuasive messages.
• C) Emotion cannot persuade customers because they do not become attached to products and services.
• D) Business communicators understand that resistance to ideas, products, and services is often emotional.
• E) Effective sales communications should avoid appealing to the core emotional benefits of products, services, or ideas.

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Definitions:

Dividend Payout Ratio

The percentage of earnings paid to shareholders in dividends, calculated as dividends per share divided by earnings per share.

Growth Rate of Earnings

It is the rate at which a company's earnings are increasing or decreasing over a specific period, often used by investors to gauge the company's profitability trends.

Constant-Growth DDM

A model for valuing a stock by assuming constant dividends that grow at a steady rate indefinitely.

Beta

A gauge for determining the volatility or inherent risk of a security or portfolio against the market at large.