Which of the Following Is Most Likely to Negatively Influence

question 44

Multiple Choice

Which of the following is most likely to negatively influence readers' perceptions of your credibility?

• A) long paragraphs
• B) inaccurate statements
• C) generous white space
• D) passive voice
• E) parallel language

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Definitions:

Antecedent State

Refers to the psychological and physiological conditions of consumers that influence their behavior before encountering a marketing stimulus.

External Search

The process consumers undergo seeking information from sources outside themselves, such as reviews or expert opinions, before making a purchase decision.

Problem Recognition

The initial stage in the buying process where a consumer identifies a need or problem that requires a solution.

Internal Search

The process by which individuals recall information from their memory to make a decision, often used in the context of consumer decision-making.