Using the Active Voice While Writing Business Messages

question 62

Multiple Choice

Using the active voice while writing business messages

• A) diverts the attention from the subject.
• B) makes the writer sound less bossy.
• C) allows for faster processing of the business message.
• D) makes the message difficult to navigate.
• E) is useful when the writer wants to avoid assigning blame.

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Definitions:

Marketing Campaign

A coordinated series of steps that include the promotion of a product or service through various media and techniques to achieve specific business goals.

Marketing Analytics

The process of assessing, controlling, and examining marketing outcomes to enhance their efficiency and improve investment returns.

Metrics

Quantitative measures used to evaluate, compare, and track performance or production.

Market Performance

An assessment of how well a company or product does in the market compared to its competitors, often measured through sales, profitability, and market share.