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Emphasizing the Negative Traits Rather Than the Positive Traits of a Product

question 40

True/False

Emphasizing the negative traits rather than the positive traits of a product or proposal increases the effectiveness of a business message.


Definitions:

Hallucinations

Perceptions in the absence of external stimulus that have qualities of real perception, often seen in certain mental health conditions.

Poverty of Thought Content

A reduction in the quantity or quality of thoughts, characterized by speech that conveys little information due to vagueness or limited idea expression.

Loose Associations

A thought disorder characterized by disorganized thinking that jumps from one idea to another with little or no logical connection.

Delusion of Reference

A false belief that irrelevant occurrences or details in the world relate directly to oneself.

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