In the Context of the AIM Planning Process, Which of the Following

question 65

Multiple Choice

In the context of the AIM planning process, which of the following tends to be the single most important planning step for many messages?

• A) identifying reader benefits and constraints
• B) making the message easy to navigate
• C) estimating your credibility
• D) setting up the message framework
• E) ensuring the communication is fair

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Definitions:

Check

A draft drawn on a bank and payable on demand.

Stop Payment Order

A request made to a bank by an account holder not to pay a check or payment that has been issued but not yet processed.

Poor Quality

Refers to products or services that do not meet expected standards or specifications.

Merchandise

Goods that are bought and sold in business.