Consider the Following to Answer the Question(s) Below

question 1

Multiple Choice

Consider the following to answer the question(s) below:
An online book store wants to determine if there is an association between coupon redemption and gender. After a special coupon broadcast to its reward members, the following data on coupon redemption at checkout were collected.
-At α = 0.05

• A) We reject the null hypothesis.
• B) We fail to reject the null hypothesis.
• C) We can conclude that there is an association between coupon redemption and gender.
• D) We reject the null hypothesis and can conclude that there is an association between coupon redemption and gender.
• E) We fail to reject the null hypothesis and can conclude that there is an association between coupon redemption and gender.

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Definitions:

Central Route

A pathway of persuasion that involves careful and thoughtful consideration of the arguments presented in a message.

Persuasion

The process of influencing someone's beliefs, attitudes, intentions, motivations, or behaviors through argument, reasoning, or appeal.

Evaluate

The process of assessing or examining something with the possibility of bringing about a change based on that assessment.

Contradictory Attitudes

Holding conflicting beliefs or feelings towards an object, person, or situation, which can lead to discomfort and indecision.