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Consider the following to answer the question(s) below:
The option to buy extended warranties is commonplace with most electronics purchases. Does the type of purchase affect a consumer's willingness to pay extra for an extended warranty? Data for 420 consumers who purchased digital cameras and laptop computers from a leading electronics retailer are summarized in the table.
-Two of the questions asked in the survey of employees are shown below.
• Since exercise is so important to good health, would you be willing to participate in organized walks during lunch hour?
• Would you attend a "low fat cooking" demonstration?
a. Are these questions valid (appropriately worded)? Explain.
b. Which question is more neutral? Explain.
Social Attraction
The force that draws individuals towards each other, leading to friendships, romantic relationships, or other forms of social connections.
Superordinate Group
A group that is formed from members of two or more separate groups, focusing on shared goals or identity rather than differences.
Cross-cutting Category
A classification that intersects multiple traditional groups or segments, allowing for a more nuanced understanding or analysis of a subject.
Prototype
An original model or preliminary version from which other forms are copied or developed, often used in design and testing phases.
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