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Rippelmeyer Kennel uses tenant-days as its measure of activity; an animal housed in the kennel for one day is counted as one tenant-day. During June, the kennel budgeted for 3,600 tenant-days, but its actual level of activity was 3,550 tenant-days. The kennel has provided the following data concerning the formulas used in its budgeting and its actual results for June:
-The spending variance for expendables in June would be closest to:
AIDA Approach
A marketing model that stands for Attention, Interest, Desire, and Action, used to guide the process of advertising or communication to engage consumers effectively.
Persuasive Message
Communication designed to influence the attitudes, beliefs, or behaviors of the recipient through logical or emotional appeals.
Unsolicited Sales Messages
Marketing or promotional communications that are not requested by the recipient, often viewed as spam.
Attention-Getters
Techniques or elements used at the beginning of a communication to capture and hold an audience's attention.
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