Data Concerning Amburn Corporation's Single Product Appear Below

question 187

Multiple Choice

Data concerning Amburn Corporation's single product appear below:
Fixed expenses are $179,000 per month. The company is currently selling 3,000 units per month. The marketing manager would like to cut the selling price by $9 and increase the advertising budget by $12,000 per month. The marketing manager predicts that these two changes would increase monthly sales by 500 units. What should be the overall effect on the company's monthly net operating income of this change?

• A) decrease of $7,500
• B) increase of $19,500
• C) decrease of $19,500
• D) increase of $43,500

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Definitions:

Total Asset Turnover

A financial ratio that measures a company's efficiency in using its assets to generate sales.

Return on Assets

A financial ratio that indicates the profitability of a company in relation to its total assets.

Return on Assets

Return on assets (ROA) is a financial ratio that indicates how profitable a company is relative to its total assets, calculated by dividing net income by total assets.

Multiple Step Income Statement

An income statement that separates operational revenues and expenses from non-operational ones to calculate net income.