Macha Corporation has four different products that use the same constrained resource. Data concerning those products appear below: 
The company does not have enough of the constrained resource to satisfy for demand of all four products. From the standpoint of the entire company, if it is a choice between sales of one unit of one product versus another, which product should the salespersons emphasize?
Definitions:
Expected Value
A statistic that measures the mean, or average, outcome of a set of probabilities or a random variable.
English Auction
A method of auctioning in which the price ascends with successive bids and remains with the highest bidder who then wins the auctioned item.
Reservation Price
The maximum price a consumer is willing to pay for a good or service, beyond which they would prefer not to make a purchase.
Expected Revenue
The amount of money a business anticipates receiving from the sale of goods or services over a certain period, based on predicted sales volume and price.
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