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The Planning Phase Is the Fundamental Process of Understanding How

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The planning phase is the fundamental process of understanding how an information system should be built and determining who on the project team will build it.


Definitions:

Market Expansion

Strategies used by businesses to sell their existing products or services to new geographical areas or markets to increase their customer base.

Perceived Value

The customer's evaluation of the benefits and costs of one product when compared with others, influencing their purchasing decisions.

Perceived Benefits

The recognized and valued positive outcomes that consumers believe they will receive from a product or service.

Perceived Costs

The costs that consumers believe they incur when making a purchase, which includes monetary, time, and psychological factors.

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