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List the Three External Gaps Between the Customer and the Organization

question 1

Essay

List the three external gaps between the customer and the organization.

Evaluate the fairness of games and investments based on expected return.
Apply expected value principles to price setting and profitability analysis.
Identify factors influencing the profitability of different customer segments.
Assess the impact of potential changes in development costs and success probabilities on project selection.

Definitions:

Symbolic Interaction

A sociological perspective focusing on how individuals interpret and give meaning to symbols within social interactions.

Relative Advantages

The benefits or superiority of a product, idea, or method compared to others from the perspective of a specific user or group.

Symbolic Interaction

A sociological perspective emphasizing how individuals interpret and give meaning to social interactions and symbols in their everyday lives.

Ambiguous Concepts

Ambiguous concepts are ideas or terms that lack clear definition or have multiple interpretations, making them difficult to understand fully or apply consistently.

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