As Service Companies Grow Larger and Make Increasing Use of Technologies

question 15

True/False

As service companies grow larger and make increasing use of technologies such as interactive Web sites and self-service equipment, maintaining meaningful relationships with customers becomes less significant of a marketing challenge.

---

Definitions:

Fewer Misunderstandings

A reduction in the number of incorrect interpretations or confusions between communicating parties.

Establish Relationships

The process of creating connections or bonds with others, which can be based on emotions, professional ties, or mutual interests.

Men

Refers to adult human males.

Repetition

The action of repeating something that has already been said or written, often used as a method of learning or reinforcing knowledge.