Give an Example of a Firm Discussed in the Chapter

question 29

Short Answer

Give an example of a firm discussed in the chapter that successfully built a strategy on serving customer segments that were neglected by established players that didn't perceive them as sufficiently "valuable."

---

Definitions:

Naval Quarantine

The use of naval forces to isolate and restrict the movement of ships into or out of a particular area to prevent the spread of disease or to enforce international law.

Surgical Air Strike

A military strategy involving precise and targeted bombing raids aimed at specific objectives, minimizing collateral damage and civilian casualties.

Full-scale Military Invasion

A large-scale, comprehensive military attack by one country on another, often leading to occupation or significant change in governance.

Federal Marshals

Law enforcement officers within the United States Department of Justice, responsible for duties such as protection of the federal judiciary, apprehension of fugitives, and management of criminal assets.