Communication Is the Most Visible or Audible of Marketing Activities

question 32

True/False

Communication is the most visible or audible of marketing activities, but its value is limited unless it is used intelligently in conjunction with other marketing efforts.

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Definitions:

Extinction

In behavioral psychology, the gradual decrease and eventual disappearance of a conditioned response after the reinforcement is no longer provided.

Punishment

The imposition of a penalty or negative consequence following an undesirable behavior, aimed at reducing that behavior.

Behaviour Occurring

Actions or reactions of an individual or group in response to external or internal stimuli.

Increase Probability

The act of making an event or outcome more likely to occur.