SAS International Hotels Devised Which of the Following Sales Promotions

question 20

Multiple Choice

SAS International Hotels devised which of the following sales promotions targeted at older consumers?

• A)First to provide senior citizen discounts.
• B)Provided a discount percent equivalent to their age.
• C)A free hotel room if large family gatherings were held at the hotel.
• D)Free ballroom service for large family gatherings.
• E)Discount for large family gatherings.

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Definitions:

Net Income Before Taxes

The total revenue minus the total expenses, excluding tax expenses.

Debt Management Ratio

Financial ratios that evaluate a company's ability to manage its long-term debts, including measurements like debt to equity and interest coverage ratio.

Debt to Total Assets

A financial ratio indicating the percentage of a company's assets financed by creditors as opposed to equity.

Times Interest Earned

A financial ratio that measures a company’s ability to meet its interest payments based on its earnings before interest and taxes.