Which of the Following Is NOT One of the Four

question 21

Multiple Choice

Which of the following is NOT one of the four principles of positioning according to Jack Trout?

• A)A company must maintain a strong labor base.
• B)A company must establish a position in the minds of its targeted customers.
• C)The position should be singular, providing one simple and consistent message.
• D)The position must set a company apart from its competitors.
• E)A company cannot be all things to all people-it must focus its efforts.

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Definitions:

Lump-sum Merit Pay

A one-time payment given to an employee as a reward for performance, rather than a continuous salary increase.

Base Salary Levels

The foundational rate of pay before bonuses, benefits, or allowances are added, usually determined by role complexity and market rates.

Profit-sharing Plans

Compensation schemes where employees receive a share of the company's profits, typically in the form of bonuses or equity.

Motivational Value

The significance or importance that an individual places on specific outcomes or rewards that help in driving their behavior towards achieving goals.