The Three Additional Ps of Services Marketing That Extend the Original

question 18

Multiple Choice

The three additional Ps of services marketing that extend the original four Ps of marketing are _____________, _____________, and _____________.

• A)price; place; promotion
• B)process; people; promotion
• C)physical environment; process; people;
• D)prosperity; process; promotion
• E)physical environment; planning; process

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Definitions:

Hagia Sophia

A historic architectural marvel in Istanbul, Turkey, originally built as a Christian cathedral, then converted into a mosque, and now a museum, exemplifying Byzantine architecture.

Procopius

A Byzantine Greek historian of the 6th century, known for his works "The Wars of Justinian", "The Buildings of Justinian", and the scandalous "Secret History".

Vitruvius

An ancient Roman architect and engineer, known for his treatise "De architectura" which outlines the principles of classical architecture.

Vienna Genesis

An illuminated manuscript, essentially a fragment of a 6th-century Greek copy of the Book of Genesis, known for its early Byzantine miniatures.