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For mental-stimulus-processing, recipients must be physically present in the service factory.
Perceived Value
The value a customer believes a product or service will provide, often influencing their purchasing decisions.
Sex Appeal
The attractiveness or appeal of a person, object, or message, often used in marketing to attract and engage consumers.
Social Norms
Unwritten rules that govern behavior in society, guiding what is considered acceptable or unacceptable in social contexts.
Supply Chain
A system of organizations, people, activities, information, and resources involved in moving a product or service from supplier to customer.
Q1: Which of the following is an example
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