A Rational Decision Maker Takes an Action If and Only

question 9

Multiple Choice

A rational decision maker takes an action if and only if

• A) the marginal benefit of the action exceeds the marginal cost of the action.
• B) the marginal cost of the action exceeds the marginal benefit of the action.
• C) the marginal cost of the action is zero.
• D) the opportunity cost of the action is zero.

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Definitions:

Formula Presentation

A presentation by which the salesperson follows a general outline that allows more flexibility and tries to determine prospect needs.

Repeat Purchases

The action by customers of buying a product or service again, often indicating satisfaction and loyalty to a brand.

Need-Satisfaction

A sales approach focusing on identifying and meeting the explicit needs of the customer with suitable products or services.

Highly Structured

Describes systems or processes that are organized in a clear, well-defined manner, often with strict rules or arrangements.