Examlex
Which of the following is correct? In the 1990's
Consumer Word Of Mouth
The informal communication among consumers about their experiences with products or services, influencing opinions and behaviors.
Buzz
Informal communication that creates excitement, anticipation, or interest in a product, service, or event.
Aspiration Group
A social group that an individual admires and wishes to be associated with, influencing their purchasing decisions and lifestyle choices.
BzzAgent
A word-of-mouth marketing company that enlists consumers to voluntarily test products and share their opinions within their social networks.
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