The Average Length of Time That a Customer Waits in Line

question 13

Multiple Choice

The average length of time that a customer waits in line for service is where y is the average arrival rate, written as the number of customers per unit of time, and x is the average service rate, written in the same units. Evaluate . Note: x and y are given as the number of customers per hour.

• A) 7 min
• B) 5 min
• C) 3 min
• D) 4 min
• E) 6 min

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Definitions:

Evaluation Stage

Part of the consumer decision process where alternatives are appraised and weighed before making a final purchasing decision.

Hierarchy of Effects

A model that outlines the sequential stages a consumer goes through in the process from unawareness of a brand to purchase decision, including awareness, interest, desire, and action.

Adoption

The acceptance and integration of new ideas, technologies, or products into regular use by consumers or within an organization.

Awareness

The state or level of consciousness where one is informed or cognizant of something, such as a brand, issue, or product.