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Supply Chain Intermediaries
Entities that act as middlemen in the distribution process from manufacturer to consumer, such as wholesalers and retailers.
Administered Vertical Marketing System
A coordinated marketing system where a dominant channel member organizes promotional activities and other aspects of the marketing mix without owning the production or distribution elements.
Reward Power
The capability to influence others' behavior by offering them positive incentives or benefits.
Channel Member
An entity that plays a role in the distribution process of products, from manufacturers to end consumers, including wholesalers, retailers, and distributors.
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