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Conway et al.studied memory for Margaret Thatcher's resignation as prime minister of the United Kingdom.They found that:
Double-Blind Procedure
A research design in which neither the participants nor the experimenters know who is receiving the treatment or the placebo, to prevent bias.
Experimenter Bias Effects
The influence that a researcher's expectations or preferences may have on the outcome of an experiment.
Socially Desirable Procedure
An approach or method deemed acceptable and appealing by societal standards or expectations, often used in psychological research to ensure participants' comfort and cooperation.
Reverse Control Groups
An experimental design element where the groups are reversed to check the effect of the independent variable in a new set of conditions or with different subjects.
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