Imagine That You Serve as a Consultant to a Firm

question 34

Multiple Choice

Imagine that you serve as a consultant to a firm marketing a new daily-use product.The manager argues that a picture is worth a thousand words,so the instructions should be in picture form.Your advice to the manager would be:

• A) to proceed since people tend to have high recall for the physical detail of pictures.
• B) to revert to completely written instructions since recall of meaning is significantly higher in written than in pictorial form.
• C) to use exclusively pictorial representation since people do not recall much of either form or meaning from written instructions.
• D) that people will only remember the gist of the picture just as they only remember the gist of verbal instructions.

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Definitions:

Maintenance Therapy

Ongoing treatment given to patients, typically after initial therapy, to prevent recurrence of a disease or to maintain a current health status.

Cognitive-Behavioral

A treatment strategy designed to manage maladaptive emotions, behaviors, and thoughts through a structured, objective-driven process.

Interpersonal

Pertaining to the interactions and relationships between individuals.

Biological Treatments

Therapies that address mental health disorders through physiological interventions, including medication, ECT, and brain stimulation techniques.