Consider the Following to Answer the Question(s) Below

question 8

Multiple Choice

Consider the following to answer the question(s) below:
A company that sells eco-friendly cleaning products is concerned that only 19.5% of people who use such products select their brand. A marketing director suggests that the company invest in new advertising and labeling to strengthen its green image. The company decides to do so but in a test market so that the effectiveness of the marketing campaign may be evaluated.
-Based on data collected in the test market, the company constructed a 98% confidence interval for the proportion of all consumers who might buy their brand. The resulting interval is 16% to 28%. What conclusion should the company reach about the new marketing campaign?

• A) The data do not provide convincing evidence that the marketing campaign increases the proportion of customers purchasing the company's products.
• B) The data do provide convincing evidence that the marketing campaign increases by 2% the proportion of customers purchasing the company's products.
• C) The data do provide convincing evidence that the marketing campaign increases by 12% the proportion of customers purchasing the company's products.
• D) The data do provide convincing evidence that the marketing campaign decreases by 2% the proportion of customers purchasing the company's products.
• E) The data do provide convincing evidence that the marketing campaign decreases by 12% the proportion of customers purchasing the company's products.

Understand and apply basic principles of ratio and proportion.

Simplify complex ratios to their lowest terms.

Calculate the value of variables within proportional relationships.

Understand the concept of the Consumer Price Index (CPI) and its calculation.

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Definitions:

1950s

A decade from 1950 to 1959 characterized by post-war prosperity, the beginning of the Cold War, and cultural shifts in music, fashion, and technology.

Symbolic Interactionism

A sociological perspective focusing on the importance of symbols and meaning in human interaction, emphasizing how personal identity is shaped through social interactions.

Structural Functionalism

An approach in sociology and anthropology which interprets society as a structure with interconnected parts designed to maintain its stability and functionality.

Conflict Perspective

A theory in sociology that views social life as a competition and conflict between groups for resources and power.