Consider the Following to Answer the Question(s) Below

question 16

Multiple Choice

Consider the following to answer the question(s) below.
ASW, a regional shoe chain, has recently launched an online store. Sales via the Internet have been sluggish compared to their brick and mortar stores, and management suspects that its regular customers have concerns regarding the security of online transactions. To determine if this is the case, they plan to survey a sample of their regular customers.
-Suppose that ASW's regular customers belong to a rewards program and have a customer rewards ID number. ASW decides to randomly select 100 numbers. This sampling method is called

• A) simple random.
• B) stratified.
• C) cluster.
• D) systematic.
• E) convenience.

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Definitions:

Differentiation

The practice of differentiating a product or service to make it appeal more to a specific target audience.

Strategy

A plan of action designed to achieve a long-term or overall aim, often involving the deployment of resources and decision-making processes.

Switching Costs

The costs that a consumer or company incurs as a result of changing from one supplier, product, or system to another.

Entry Barriers

Obstacles that make it difficult to enter a particular market or industry, which may include high startup costs, strict regulations, or strong competition.