Examlex
An Internet service provider has the capability of tracking the time that each of its customers spends connected to the Internet during a month. These data would constitute
Marketing Strategy
The overall game plan of a company for reaching prospective consumers and turning them into customers of the products or services the business provides.
Financial Ratio
A quantitative measure that compares two financial variables from a company's financial statements, often used to assess its financial health.
Marketers
Professionals or organizations involved in the activities and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Activity Ratio
A financial metric used to measure a company's ability to convert different accounts within its balance sheets into cash or sales.
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