The First to Do So Effectively, the Arab Spring and the Occupy

question 25

Multiple Choice

The first to do so effectively, the Arab Spring and the Occupy Wall Street movements used __________ to recruit and mobilize protests.

• A) e-newsletters
• B) instant messages
• C) social media
• D) e-mail

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Definitions:

Relational Orientation

A focus or strategy in business and marketing that emphasizes building long-term relationships with customers rather than focusing solely on individual transactions.

Value-based Marketing

A marketing strategy focused on providing products or services that offer superior value to customers, aligning with their values and needs for lasting relationships.

Market-oriented

A business approach focusing on understanding and meeting the desires and needs of its customers through its product mix.

Sales-oriented

Pertains to a business approach focused primarily on sales volume as the chief measure of success, often at the expense of customer satisfaction or product quality.