Purchasing Data from a Company Such as NPD Group, Inc

question 24

Multiple Choice

Purchasing data from a company such as NPD Group, Inc. on consumption of soft drinks in the U.S. is an example of which objective for secondary data analysis?

• A) model building
• B) database marketing
• C) data mining
• D) fact-finding

---

Definitions:

Overt Behaviour

Observable actions or responses of an individual, visible and measurable by others.

Sigmund Freud

An Austrian neurologist and the founding father of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Behaviour Modification

A therapy approach that seeks to change undesirable behaviors through the use of reinforcement and punishment.

Self-reward

A process of giving oneself a reward to reinforce and encourage positive behavior or the completion of tasks.