Using Customer Databases to Provide Customized Relationships with Customers for Specific

question 37

Short Answer

Using customer databases to provide customized relationships with customers for specific promotions is an example of ____________________ marketing.

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Definitions:

Public Goods

Goods that are non-excludable and non-rivalrous in consumption, meaning they are available for everyone to consume, without diminishing the availability for others.

Social Security Taxes

Taxes levied on both employers and employees to fund the Social Security program, which provides benefits to retirees, disabled individuals, and survivors of deceased workers.

Average Rate

A means of determining the central or typical value of a set of numbers, calculated by dividing the sum of the values by the number of values.

Federal Spending

The total amount of money expended by the federal government on various programs, services, and obligations, including defense, education, and social welfare.