Purchasing Data from a Company Such as NPD Group, Inc

question 24

Multiple Choice

Purchasing data from a company such as NPD Group, Inc. on consumption of soft drinks in the U.S. is an example of which objective for secondary data analysis?

• A) model building
• B) database marketing
• C) data mining
• D) fact-finding

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Definitions:

Work Sampling

A statistical technique used to estimate how much time is spent on different tasks, intended to improve efficiency and productivity.

Selection Decisions

The process of choosing from a group of candidates or options based on specific criteria to fill a role, position, or purpose.

Human Resources Department

a division within an organization focused on managing recruitment, employment, training, and the welfare of employees.

Prospective Co-Workers

Individuals who are being considered or evaluated for potential employment within an organization or team.