Which Qualitative Tool Simply Records a Respondent's First Cognitive Reaction

question 69

Multiple Choice

Which qualitative tool simply records a respondent's first cognitive reaction (top-of-mind) to some stimulus?

• A) phenomenology
• B) conversations
• C) probing
• D) free-association techniques

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Definitions:

Social Media

Digital platforms that enable users to create and share content or participate in social networking, fostering connections and communications.

Entertainment

Activities, performances, or media produced to provide pleasure or relaxation to the audience.

Value

The importance, worth, or usefulness of something.

Effective Writing

The skill of expressing ideas clearly and engagingly in written form, achieving the desired impact on the reader.