Janna Discovers a Market Segment That Is Underserved by Competitors

question 35

Multiple Choice

Janna discovers a market segment that is underserved by competitors' products. For Janna's company, this segment represents a _____.

• A) business threat
• B) business opportunity
• C) backward linkage
• D) test market

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Definitions:

Jevons Paradox

An economic theory stating that technological improvements that increase the efficiency of resource use will lead to more, not less, consumption of that resource.

HR Managers

Professionals responsible for overseeing various functions within the human resources department, including recruiting, training, and benefits administration.

Corporate Citizens

Companies that are conscious of their social responsibility, actively participating in initiatives to improve the community and environment.

Human Relations Era

The human relations era supplanted scientific management as the dominant approach to management during the 1930s.