General Mills Would Like to "See" a Picture of How

question 5

Multiple Choice

General Mills would like to "see" a picture of how its brands are perceived by consumers compared to competitive brands.Which statistical technique can measure brands in multidimensional space on the basis of respondents' judgements of the similarity of the brands?

• A)structural equations modeling
• B)factor analysis
• C)multidimensional scaling
• D)partial positioning

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Definitions:

IADLs

Stands for Instrumental Activities of Daily Living, which are activities related to independent living, such as managing finances, transportation, and housekeeping.

ADL

Refers to Activities of Daily Living, which are routine activities people do every day without assistance, such as eating, bathing, dressing, toileting.

Self-sufficiency

The ability of an individual or community to meet their needs without external assistance, including producing food, goods, and services required for living.

Assisted Living

A residential option for seniors who need help with some daily activities like bathing, dressing, and medication management.