What Type of Scale Asks a Respondent to Rate a Concept

question 4

Multiple Choice

What type of scale asks a respondent to rate a concept, such as a brand, in comparison with a benchmark (i.e., a competing brand) explicitly used as a frame of reference?

• A) comparative rating scale
• B) monadic rating scale
• C) semantic differential
• D) ladder scale

---

Definitions:

Borrower

An individual or organization that receives funds from another party under the condition of returning it over time with interest.

Debt

Money owed by one party to another under the agreement that it will be repaid.

Lien

A legal right or claim against a property, typically used as security for a debt or loan, ensuring payment.

Satisfy Debt

To fully pay off or settle a debt, meeting the terms agreed upon by the debtor and creditor.