What Are the Four Questions That Must Be Considered When

question 71

Short Answer

What are the four questions that must be considered when choosing the best system during the systems design phase?

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Definitions:

Niche-Market Approach

A marketing strategy that targets a specific, well-defined segment of the market.

Market Segmentation

A strategy whereby a firm divides the total market into groups of people who have relatively similar product needs.

Market Positioning

The process of establishing the image or identity of a brand or product so that consumers perceive it in a certain way relative to competitors.