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What are the necessary circumstances to produce false memories in research participants?
Prospective Customers
Potential clients who have shown interest in a company's product or service but have yet to make a purchase.
Salespeople
Individuals who are tasked with selling products or services to customers, often acting as the direct link between the company and its clients.
Neuromarketing
A field of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli, using neuroscientific methods.
Marketers
Professionals or organizations involved in the process of promoting, selling, and distributing a product or service to the market.
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