A Corporation That Believes That Only Host Country Managers Can

question 80

Multiple Choice

A corporation that believes that only host country managers can ever really understand the culture and behavior of the host country market would be referred to as ________.

• A) polycentric
• B) ethnocentric
• C) geocentric
• D) monocentric
• E) francocentric

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Definitions:

Stimulus

A detectable change in the internal or external environment that can elicit or evoke a physiological response from an organism.

Consumer Behavior

The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and impacts on the consumer and society.

Cognitive Dissonance

A psychological phenomenon where there is discomfort from holding conflicting beliefs, values, or attitudes, often leading to behavior change.

Ritual Consumption

The patterns of behaviors and customs involved in the purchasing and use of products or services in a way that holds symbolic meaning.