Examlex
The text identifies four important marketing variables.They are:
Data Analysis Decisions
The process of systematically applying statistical and logical techniques to describe, illustrate, condense, recap, and evaluate data.
Sampling Plan
A strategy that specifies how samples will be collected from a population for research purposes.
Observational Research
Observational Research is a method of data collection where researchers observe and document behaviors, actions, or processes as they naturally occur, without interference or manipulation.
Residual Evidence
Information or data left behind that can be used to infer or reconstruct events, typically in the context of forensic analysis or historical research.
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